Among the greatest tricks to Rolex’s success has been their constant production of incredible-quality watches in large quantities. They are not a brand name that produces premium, hand-crafted pieces in smaller-sized numbers like Audemars Piguet or Patek Philippe. Rolex Watches still does mainly mass-production of watches that offer exceptional quality for the cash. And this is nothing new: The brand has been always doing this for decades. That’s why it’s no coincidence that you will discover lots of well-running 1960s, as well as 70s vintage Rolex watches.
The brand name likewise routinely updates its products and activities to increase the general quality of its watches. The products Rolex utilizes can endure daily wear for decades, and their calibers famously keep up remarkable precision for several years while additionally being simple to service. Every one of these is done to make certain you’ll be able to appreciate your Rolex for your whole life and probably even pass it on to the future generation. A high level of mass production with this kind of quality is a significant Rolex success.
The Secret to the Success: Producing Symbols
One more major part of the Rolex success tale is the unbelievable variety of classic watches discovered throughout its history. I constantly locate it interesting how, back in the 1950s, the Rolex layout team achieved with the Submariner a design that would do nothing less than end up being widely accepted as the archetypal requirement for diving watches. Also, speaking of horological standards, all of us know that the GMT-Master would, set the criterion for what a twin time area watch should look like as well as the Day-Date, an iconic deluxe watch. All memorable symbols, as well as all from Rolex.
Throughout the brand name’s background, Rolex layout groups have upgraded these symbols instead of replacing them with new versions. Never did the brand really feel the requirement to let go of a trademark Rolex look, regardless of what was taking place in the watch globe around them.