Marketers often face the problem of low open rates during their email campaigns. The most common reason for this would be that subscribers never get the mail delivered to their inboxes. Instead, it gets delivered to the spam folder.
There can be various reasons that the emails get delivered to the spam folder. But to solve it, there are several online tools already present so that they can make sure that your mail does not get delivered to the spam folder and instead get into the primary inbox.
- Why are emails now more often gets into the spam folder?
Over the last few years, spam filtering has been very rigorous, which leads more emails to go to the spam. Email service providers are now working hard to provide better service to their customers by sending unsolicited emails to the spam. The main problem that arises is that the spam filtering process is not entirely perfect, which leads legit emails to land in the spam folder. Let us have a more clear view of the reasons:
- The right audience is not being targeted – Subscriber management is a critical point to be considered. Instead of making a list long, just focus on the actual target audience. This will lead to an increase in engagement rates.
- No permission of Email Subscribers – Instead of buying the list of email addresses, try to get permission from them; this is the basic rule of email marketing. This may cause you huge fines too.
- Low engagement rates – Targeting the right audience and sending the emails at the right time with perfect subject lines. So, hat subscribers feel engaged with the email content.
- Low Mailbox usage – Email service Providers have to look at the ratio of “active to inactive email accounts” present in the list. Suppose you email a large number of inactive users that creates a red flag in spam filters.
- The subject line is Misleading – It plays a vital role as the recipient judge the email by looking at its subject line only.
- Usage of Spam Trigger words – Many times, spam filters get triggered by some particular words present in the subject line or main body of the email. There can be any built-in tool that helps service providers identify these words and consider email spam.
- “From” Information is Inaccurate – To make it more trustworthy, include your name in it and do not change it more often. Because when you regularly send the emails same name tends to be remembered by the subscribers.
- A physical address is missing – Legally, it is a must to include your physical address in the email. It can be the current address.
Best HTML practices are not followed – When sending emails for business, make sure to make email a branded one. There are many practices that can be followed, like optimizing images, using perfect fonts, etc.; instead of all text emails, these emails create more customer engagement. And more engagement means fewer chances of emails landing into a spam folder.